#tbt – The Ad That Launched a Million Swooshes

This ad, published 50 years ago in the Long Distance Log, was one of the very first from a small company in Oregon called Blue Ribbon Sports. You’re probably more familiar with them under the name they changed to in 1971, Nike.

(Click on the image to enlarge)


Nike ads have changed a bit since then. And Tiger, the Japanese company that made the shoes that Blue Ribbon imported? They’re now known as ASICS.

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