There’s an interview with me about my book, “Chasing The Runner’s High” on this week’s “The Marathon Show” podcast. In the show, host Joe Taricani puts interviews with a number of vendors together to mimic the experience he’d have walking around a race expo, checking out the booths. Thus the show’s title, “The Virtual Expo“.
The podcast is a little over an hour long. My interview starts 44 minutes into the show and runs for about six minutes. You can listen online or download the show from iTunes.
I’ve done a few interviews for the book, and I’ve learned a few things about the process. The most important thing is to have an idea of the message I want to get across, and get that message out early and often.
The main thing any interview does is give me a forum to get the word out about my book. I can’t count on the interviewer to help much beyond that. He (or she) often hasn’t read the book, and has no idea what it’s about. That’s OK – I’m thankful for the opportunity and it’s up to me to make the best of my chance when I get one.
If I don’t say what’s important right away, I’m not going to get the chance to expand on my answers. Often, interviewers don’t have the time or inclination to hold an in-depth conversation. Sometimes, they’re only half listening, busy preparing their next question while I talk.
I haven’t been entirely pleased with my interviews so far. I need to get better at getting to the point and describing my book in an interesting and accurate way. It’s a good book – it deserves better.
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