#tbt – The Ad That Launched a Million Swooshes


This ad, published 50 years ago in the Long Distance Log, was one of the very first from a small company in Oregon called Blue Ribbon Sports. You’re probably more familiar with them under the name they changed to in 1971, Nike.

(Click on the image to enlarge)

nike-ad-jun65

 

 

Nike ads have changed a bit since then:

And Tiger, the Japanese company that made the shoes that Blue Ribbon imported? They’re now known as ASICS.

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